Here are some simple commonsense marketing rules to follow:

Your new website OnLine Catalog will help you increase sales by capturing a greater share of the sales in your local markets. IT WORKS! You need to make some small efforts that will cost you little to no money.

A professional onLine website catalog is not "the way of the future". It is what consumers have demanded for years. Successful jewelers know this and small to medium size jewelers can't afford to keep up ...... UNTIL NOW!

Many small to medium size jewelers either don't have websites or their websites look and function like crap. The main Consumers perceive this as very unprofessional and that the jeweler is a bad, unsuccessful and has no idea what they are doing. ...... ASK CONSUMERS .... We did!

In today's economy customers have little to no loyalty. You MUST be better than your competition or you will loose the sale and the customer. If you loose the customer you may also loose his family and friends as customers.

ON THE OTHER HAND, If you get a NEW customer in your local market, not only will steal the sale from a competitor, but you may also get referral sales from the customers friends, family and coworkers. YOUR NEW WEBSITE CATALOG WILL BE YOUR MOST EFFICIENT AND COST EFFECTIVE TOOL EVER TO HELP YOU ACCOMPLISH THIS AND INCREASE SALES. New customers WILL check out your website.

Always include your website domain name in ALL of your advertising and marketing. Tell consumers to check out your website. You will get NEW consumers in your local market on your website who will be impressed, call you and come in to your store. Thus, creating an opportunity to open a NEW sale.

Make sure that your website domain name is printed on your business cards. When you give a customer a business card tell them "you have a new powerful website featuring diamond prices and thousands of your products"

When a customer calls your store for information, tell them to check out your website

Print a few counter top easel signs featuring your website and place them in your store. ALSO, place them throughout your local market in other businesses and on public bulletin boards. If you provide insurance appraisal services print some small easel signs featuring your services and website and place them on counters with your business cards in local insurance agencies. Most all will let you do this for FREE. We have designed several signs for you to simply print from your computer. For FREE we will add your company name and website address and email them to you so you can print as many as you wish.

If you place ads in the telephone book make sure that your website address is bigger and bolder than any of your competition. IT WORKS! In fact, see haw many other jewelers in the phone book don't even feature their website address. That's because either they don't have a website or because their website is such crap that they are embarrassed. Feature your website address big and bold...... NEW CUSTOMERS WILL BE IMPRESSED WITH YOUR NEW WEBSITE CATALOG ..... YOU WILL GET NEW CUSTOMERS AND INCREASE SALES.

IMPORTANT: Your website domain name MUST be consumer user friendly. If your website address is " SkarradhJewelers.com": ...... and you use it in your advertising, consumers can not pronounce it, they can not spell it, they can not remember it and they will not go on your website. Instead, think of an easier name that is consumer friendly. For example, use your city, State or common word in your local market: if you live in Springfield, Massachusetts, you could use names like: MASSJewelry.com, MASSdiamonds.com, ........ We have many great ideas for you and our service is included for FREE, call us.

LEARN MORE ABOUT WEBSITE DOMAIN NAMES .....CLICK HERE

Your website contains "meta tags" that are built into your homepage, including key words and descriptions. You may list list your domain name yourself for FREE on many companies such as Yahoo, Google and hundreds of others. The more listings you have and the better their placements, the easier it is for consumers to find you when they do a web search.